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日期:2017-08-25   下载次数:8次

 Topgolf是一家全球性的体育娱乐社区的公司,该公司在全球拥有33个场地,员工人数超过14,000人,每年为1050万客户提供服务。 TopGolf通过数字化打破了高尔夫领域的传统业务模式。基于RFID芯片、物联网和大数据实时分析,Top Golf可以实现实时积分实时跟踪和分析每个击球动作和高尔夫球路径。此外,通过以数字游戏形式展现真实的高尔夫赛事,并且嵌入社交媒体和数字化互动渠道,Top Golf快速成为世界上最多数字高尔夫爱好者的聚集地。2016年,TopGolf在196个国家吸引了1千万数字高尔夫参与者。

持续提升数字化业务竞争力、增加数字化服务项目、融合虚拟和现实技术提高用户体验,并通过社交和互动强化高尔夫社群凝聚力,是TopGolf业务发展的重点。Top Golf将数字化服务转化为新增业务点并在 2016年引入以下新的数字化服务项目:
TopTracer Range:TopGolf通过技术许可让更多高尔夫球场实现动态演练环境。
Top Golf 花絮:通过Toptracer技术展现全国各地主要赛场花絮,提升高尔夫社交体验。


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